John Gardner spent 19 years as a high school teacher and also decades as a professional fundraising sales representative and distributor. If you consider selling in the schoolhouse comparable to conducting business in a moderately secure government facility protecting sensitive material — you’re close to grasping the environment of the school. The book will be emailed to in PDF format for $7.95.
Some of the topics include:
- Times have changed: Open schools of yester-year and the secure schools of today.
- Safety, Security and Getting In
- Unique Working Environment
- Problematic Perceptions
- Professional Atmosphere and Academics
- Educationally Correct Communication
- Sensitivities: Cultural, Economic, Environmental, Language
- Sales Involving Students
- Interacting with High School Students
- The Hierarchy of the Sales Process
- The Chain of Command / Management Structure
- Financial Decisions and Approval
- Booster Groups
- How to Approach the School, Get in the Door, Get Past the Secretary and Get to the Decision-makers
- Why Teachers Avoid Talking to Sales Reps
- Making Contact: DO / DO NOT
…and more